Mutual of Omaha

Mutual of Omaha is one of the most recognizable insurance brand names in the country, with a particularly strong presence in the final expense and senior life markets.

Their simplified-issue final expense products are competitive for applicants in their 50s through 80s, with level, graded, and modified underwriting classes that can accommodate a wide range of health histories.

On the term and permanent side they are a steady carrier rather than a price leader, but their brand recognition matters to a meaningful share of consumers and their claims service is well regarded.